Toppie Burger is a vibrant burger joint based in Bandung Indonesia known for its big flavors and playful personality. I was brought on to create a full branding system that captures that energy, from the logo and color palette to packaging and mascot design.

At the center of the brand is the mascot;
a friendly tiger with a fresh modern look. The tiger symbolizes strength and boldness while keeping an approachable vibe through its smile and clean design. I also developed additional poses and expressions for the mascot to keep the brand flexible and engaging across different touchpoints.