ERES LA LECHE
YOU ARE THE MILK!
Eres La Leche is an influencer-led T-shirt brand that celebrates loud unapologetic self-expression. The name itself is a Spanish phrase that loosely means “you’re the best” or “you’re a badass” so the branding had to feel just as confident and cheeky.
I worked on both the full brand identity and the T-shirt designs. For the branding I created a bold clean logo that’s easy to use across social media tags and packaging while still holding its own next to the shirt graphics. The tone is playful and cool, designed to match the voice of the influencer behind it.
Services
Branding and
T-Shirt Design
The brand mascot is a milk carton sipping milk with a smile and wearing glasses. It’s fun quirky and adds an instantly recognizable personality to the brand. Whether it’s on stickers hang tags or Instagram it brings that cool friendly energy the brand is all about.
For the T-shirts I designed a series of bold expressive graphics that play with humor empowerment and everyday sass. The illustrations are hand-drawn with a punchy style made to pop on fabric and connect quickly with the brand’s audience. Each drop was designed to feel fun wearable and Instagram-worthy.
This project was all about building a brand that feels confident from every angle, from the mascot to the messaging to what people wear on their chest.
Completed
Client Project, 2024
