PROPER SOUNDS STUDIO
A premium yet cozy podcast and content recording space
Proper Sounds Studio is a podcast and
co-working space that feels quiet warm and familiar so the branding had to reflect that same energy. I designed a brand identity that feels grounded and welcoming with a playful twist.
The logo features a custom mascot shaped like a microphone with a smiley face to capture the studio’s friendly vibe. It represents the idea of storytelling and connection which are core to what Proper Sounds Studio is all about. I paired that with a clean bold font to keep things modern and easy to recognize.
Services
Branding Design
For the illustrations I created a set of hand-drawn assets that reflect the studio's cozy and creative atmosphere. Think vinyl records good coffee soft lighting Turkish rugs and little moments of calm. These illustrations bring warmth and personality to the brand and are used across social media signage and other touchpoints to create a consistent visual language.
The color palette was inspired by the studio’s interior; dark wood soft orange tones and dim lighting. It’s the kind of space where you sip good coffee work quietly and bump into familiar faces. I wanted the branding to feel just like that.
This project was all about designing a brand that feels intentional but effortless just like Proper Sounds Studio itself.
Completed
Client Project, 2025
